Building on our vision for a sustainable and dynamic future in waterborne travel, UNITED WATERWAYS took the stage at ITB Berlin 2025 to explore how brands, investors and entrepreneurs can successfully enter the cruise and floating venue markets.
During the session “Tourism and Events on the Water – Your Entry into the Cruise Market,” Dr. Sascha Gill (CEO, UNITED WATERWAYS) and Daniel Buchmüller (CSO, River Advice) shared their expertise on navigating the complexities of launching a cruise brand – covering essential steps such as vessel acquisition, operational strategies and integrating sustainability from the outset.
This discussion underscored the growing demand for innovative hospitality and event concepts on rivers, coasts and open seas. With a modular approach, adaptable investment models, and white-label solutions, UNITED WATERWAYS is leading the way in shaping a more accessible and forward-thinking cruise industry.
For those who missed the session, the full presentation is now available here: