From 10 to 12 September 2025, Hamburg will host Seatrade Europe, the leading trade event for the European cruise industry. This international gathering brings together more than 5,000 attendees from over 90 countries and features 250+ exhibitors, covering every aspect of the cruise sector — from ports and destinations to shipbuilding and emerging technologies.
Seatrade Europe also offers a rich conference program, including a dedicated River Cruise Day that will address key trends and challenges in the inland cruise market.
As Europe’s cruise landscape continues to evolve, UNITED WATERWAYS is committed to driving progress through innovation, expertise, and strong partnerships. We will be there actively shaping the conversation. Our presence spans multiple brand ambassadors, each sharing insights and championing the future of river mobility.
We are proud to highlight three of our experts contributing to the conference program:
Victor Straubhaar, Vice President Projects
Topic “Managed Tourism in River Cruise Cities”
When: 11 September 2025, 11:45 – 12:30
Where: Conference Room Chicago, Hall A4
Daniel Buchmüller, CSO River Advice
Topic “An Introduction to European River Cruising”
When: 10 September 2025, 14:00 – 14:45
Where: Showcase Deck, Hall A4
Mathias Kracht, Managing Director Ocean Advice
Topic “River Cruise Market Evolution: Current and Future Markets”
When: 11 September 2025, 15:00 – 16:00
Where: Conference Room Chicago, Hall A4
When visiting Seatrade Europe, we invite you to connect with our team and discover how UNITED WATERWAYS advances safety, sustainability, and innovation across Europe’s waterways.